Privacy Policy

The Pool Supplies Superstore Privacy Policy

Privacy Policy

The privacy and security of your personal information are very important to us. This policy was last updated on 9/25/20 and applies to anyone who visits our website or help center, connects with us on social media, or contacts us by phone, chat, email, or mail. By interacting with us, you are agreeing to the Privacy Policy detailed here.

The Information We Collect

We collect information when you connect with us, including when you:

  • Place an order
  • Create and use an account on
  • Subscribe to our promotional emails
  • Apply for a job
  • Enter a contest
  • Join our mailing list
  • Take a survey
  • Contact customer care

Information may include your:

  • Name
  • Mailing address
  • Billing address
  • Telephone number
  • Email address
  • Payment information
  • Records of correspondence if you have contacted us

Additionally, when you visit our website, we automatically receive certain information from cookies and pixel tags, including your:

  • Internet protocol (IP) address
  • Browsing history
  • Purchase history
  • Device location

For more information, please see the Cookies and Pixel Tags section.

To provide you with the best experience and ensure our information is accurate, we may combine the details you share and the details we receive when you visit us online with data that is made available by third parties. Examples may include address, demographics, preferences, and other information from data partners.

Why We Collect Your Information

We collect certain information to allow you to place orders and enjoy Pool Supplies Superstore services, including:

  • Order status updates & tracking
  • Writing product reviews
  • Saving your purchase history
  • Managing your online account
  • To send marketing materials such as catalogs, promotional mailings, or promotional emails
  • Sharing ads that may be of interest to you
  • Improving your online shopping experience
  • Customer care

Sharing Your Information

Some of our services require us to share your information with other companies that we partner with closely to ensure your privacy stays protected. These services include:

  • To facilitate Orders and product transactions, and process payments (for example see PayPal’s privacy policy at and Affirm’s privacy policy at
  • Shipping
  • Name and address verification
  • To send users materials, updates, and information regarding the Site.
  • To send you information about special events and promotions that we offer.
  • Email distribution
  • Surveys & market research
  • We may also participate in behavioral-based advertising. This means that a third party may use technology, such as a cookie or a web beacon, to identify you on the Site so that they can provide advertising about products and services tailored to your interest. That advertising may appear either on the Site or on other web sites.
  • Third-party platforms that may combine the information we share with information already in their possession and offer you choices about advertising you see. Third-party platforms have privacy policies of their own that apply to your use of their platforms.
  • Partnering with third-party vendors such as Google Analytics to understand what content, experiences, and promotions are most relevant to you. To learn about how Google Analytics collects and processes data, click here.
  • Sharing your information via cooperative databases with other companies whose products or services may be of interest to you. If you do not want your personal information shared with other companies for marketing purposes, you may opt-out by contacting us.

Cookie and Pixel Tag Information Capturing

Information about how you navigate and use this website is captured to deliver more personalized experiences by using cookies and other tools like tracking pixels. This technology is used by most websites. Some cookies are necessary for our site to work properly and to enable you to cart an item and complete an order.

Pool Supplies Superstore may collect your email address via cookies and pixels on the Website through the use of trusted third-party partners. These partners may combine your email information with other information they have access to such as mailing addresses so that Pool Supplies Superstore may serve relevant marketing offers to you via direct mail. If you do not want Pool Supplies Superstore to collect information about you, please contact Pool Supplies Superstore to opt out.

You can turn off cookies in your internet browser settings. If you disable cookies, some features may be disabled. You will still be able to place an order. Here are some examples of what cookies allow us to do:

  • Remember what items are in your shopping bag
  • Recognize you when you return to our website
  • Enable faster checkout if you have created an account
  • Understand how you reach our website and which products you are looking for
  • Learn whether you opened an email from Pool Supplies Superstore
  • Deliver personalized marketing
  • Apply the preferences you have chosen
  • Compile aggregate data about site traffic and site interactions

We use tracking pixel tags to tell us how you use our site and help us share the personalized, most interesting products and content. Pixel tags also enable us to email you in a format you can read and let us know when you have opened an email message from us.

Some of our third-party vendors may use cookies or pixel tags on our site to help you enjoy a more personalized experience. We also contract with other companies to publish ads across the internet. These companies collect information about your visits to our site and share advertisements for products you’re likely to be interested in. These targeted ads may appear on other sites that you visit. This information is collected using a cookie or pixel tag.

How to Make Changes

When possible, we are able to honor the changes you have regarding the use of your information in the following ways:

  • Update your name, address, telephone number, or email address through My Account or by contacting us. To protect your privacy, we will confirm your identity before updating or reviewing your information.
  • Unsubscribe from our promotional emails using the link provided at the bottom of each email, or by contacting us. Because emails are planned in advance, you may still receive mailings while we process your request. To serve you best, you’ll continue to receive important emails about recent transactions, including orders and returns, even if you choose not to receive promotional emails.
  • Do not share my personal information
  • Delete my personal information
  • Request disclosure of where my personal information was obtained

Links to Other Websites

Occasionally we link to other websites. These sites have their own privacy and security policies.

Information Security

We care about the security of your information and are committed to protecting it against loss, misuse, or unauthorized access by using a variety of security technologies and processes. For example, we use encryption when transmitting your sensitive information using SSL (secure socket layer technology). We do not use malware scanning. All transactions are processed through a gateway provider and are not stored or processed on our servers. We also encourage you to choose a strong password and to change it frequently, and to sign out when you are done. Pool Supplies Superstore will never ask for your credit card information over email.

California Online Privacy Protection Act

CalOPPA requires commercial websites and online services to post a privacy policy. The law’s reach stretches beyond California to require a person or company that operates websites collecting personally identifiable information from California consumers to post a conspicuous privacy policy on its website stating exactly the information being collected and those individuals with whom it is being shared and to comply with this policy. – See more at:

According to CalOPPA, we agree to the following:

  • Users can visit our site anonymously
  • Once this privacy policy is created, we will add a link to it on our home page
  • Our Privacy Policy link includes the word ‘Privacy’ and can be easily found on the page specified above.

Users can change their personal information:
By logging in to their account

How does our site handle do not track signals?
We honor Do Not Track (DNT) browser mechanisms for do not track signals, and do not track plant cookies, or use advertising when they are in place

Personal Information that We Sell
We may "sell" (as sell is defined in CCPA) the following categories of personal information:

  • Identifiers
  • Characteristics of protected classifications under California and federal law;
  • Internet/electronic activity;
  • Commercial information; and
  • Inferences drawn from the categories described above in order to create a profile about you to reflect your preferences, characteristics, preferences, behavior and attitudes.

We "sell" your personal information to Select Partners and to digital advertising networks. We do not knowingly sell the personal information of minors under the age of 16.

Right to Opt Out of Sale
California residents have the right to opt out of the sale of your personal information to third parties, as "sale" is defined under CCPA.

To submit a request to opt out of the sale of your personal information, please visit our privacy request form or call 800-574-8675. In order to designate an authorized agent to act on your behalf you must provide the authorized agent with written permission to do so, and your authorized agent must submit that written proof at the time they make the request on your behalf.

We participate in digital advertising networks to deliver advertising that is tailored to your interests. The participation in certain ad networks can constitute a "sale" of personal information under CCPA. In order to opt out of this activity, please visit

We will not discriminate against you for exercising any of your CCPA Rights and we will not deny you goods or services, charge you a different price, or provide you with a lesser quality of goods or services if you exercise any of your CCPA Rights.

COPPA (Children Online Privacy Protection Act)

When it comes to the collection of personal information from children under 13, the Children’s Online Privacy Protection Act (COPPA) puts parents in control. The Federal Trade Commission enforces the COPPA Rule, which spells out what operators of websites and online services must do to protect children’s privacy and safety online.

We do not specifically market to children under 13.


The CAN-SPAM Act is a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have emails stopped from being sent to them, and spells out tough penalties for violations.

We collect your email address to:
Process orders and to send information and updates pertaining to orders

In accordance with CAN-SPAM, we agree to the following:

  • Not use false or misleading subject lines or email addresses
  • Identify the message as an advertisement in some reasonable way
  • Include the physical address of our business or site headquarters
  • Monitor third-party email marketing services for compliance, if one is used
  • Honor opt-out/unsubscribe requests quickly
  • Allow users to unsubscribe by using the link at the bottom of each email

Contacting Us

If there are any questions regarding this privacy policy, you may contact us:
[email protected]

Pool Supplies Superstore
10411 80th Avenue
Pleasant Prairie, WI 53158

Last updated 9/25/20.

If our practices change, we will update this Privacy Policy and update the date above. We encourage you to review this policy periodically.

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